Business Leadership Self Development

STOP SETTLING, it’s never too late to activate your full potential and get BIGGER results

STOP SETTLING, it’s never too late to activate your full potential and get BIGGER results

‘I know I am capable of more, but it’s like it’s trapped inside and not coming out’, is a repeated statement I hear from a lot of leaders. Firstly, let it be said – these are not leaders who are underachieving. They have climbed the ranks at an accelerated rate moving into Partner and Executive roles at hugely acclaimed companies, and are, by all accounts, knocking it out the park career wise. 

However like many who have led their teams through the changes of the last 5 months, not only has it been testing, but it has rattled perspectives, shaking them into something new. Leaders I speak with discuss the challenging balance of work/life, the fast-paced, high pressure business demands, team dynamics and how this has increased the feelings of frustration and dissatisfaction; in the role they’re doing and how they’re doing it. 

What this ultimately boils down to is… potential. Navigating what you need to do so that you feel like you’re achieving what you want to be achieving in your leadership, is more vital than ever. Here I will argue that for many leaders right now, it’s make or break. 

It’s so much more than leadership skills

If you attended my future-fit masterclasses – you’ll know that a huge challenge facing business leaders over the next ten years is remaining on the pulse of innovation. The fact that 85% of roles in the industry that people will be doing in 2030 have yet to be created according to Dell, in partnership with the Institute for the Future, sets the scene. Courses for upskilling yourself are huge right now; no surprises there. But here I am going to go against the grain, controversially perhaps, with a new call to arms. 

Leaders, hold back investing in your skillset at the moment. Yes, your business needs new strategies and expanding your understanding of what those are and how they will help you hit your targets are important. I am just asking you to put a pause on those plans or conversations momentarily. They’re important, but there are more pressing things that you’re facing. Until we focus on how to address the feelings of inadequacy or the lack of confidence and conviction, even the slickest new skills are not going to stick. Leaders will get left behind, not because they don’t have the skills the business needs, but because their own inner world is holding them back.

Stop being frustrated and learn how to achieve more

Instead right now leaders need to pause, breathe and focus on the deeper reasons why they are feeling unfulfilled or inadequate. Where are these feelings coming from? It’s striking that even the most confident leaders I work with, who originally came to me so I could help them tighten up their business and operational processes, are now finding that their foundations are shaken. 

This is not surprising, given the year that we’ve faced, it is a natural outcome. What it means though is that it’s having a knock-on effect. Leaders are stopping themselves from advancing in their careers and reaching the roles and earnings they want. 

When you feel like there’s more in you but you just can’t get to it, not only is it massively frustrating, but it’s a self fulfilling prophecy. The discord is going to hold you back and stop you from thinking innovatively, from leading boldly and from landing your next role. You must learn how to use the voice that is telling you that you can do more and achieve more, and do exactly that. 

Your Potential

Leadership coaches like myself refer to potential a lot, and for lots of people the concept of potential can feel totally intangible (often because it is!). We can write about it poetically, a fire in the belly, an internal restlessness; but what does it actually mean and how can you make sure you’re aligned with yours. 

My view of activating your potential is being connected to all of you and feeling completely centred and certain in who you are and what you stand for. The transformation that took place for me was knowing I could handle anything that came my way. I felt so whole and free in my thinking that I could embrace challenges with confidence, conviction and courage. And at the same time enjoy the moment, as I was bringing all of me to the table and allowing myself to shine brighter than I ever did before.

It’s fully liberating and the progress you can make in your life accelerates tenfold. 

If any of this strikes a chord with you, here are a few things you can do today to start activating your potential:

1.Understand you are not your mind, your mind is a tool you use to take you where you want to go

2.Notice your thoughts and how many are helping you vs keeping you stuck. Try and work out what the limits are that you are choosing to put on yourself – these limits are beliefs you have decided to have about yourself. Beliefs are not real and you have the ability to change them to achieve your goals

3.Raise your standards – if you haven’t read my article on standards then do so now. I deep dive into why raising your standards is essential for increasing your potential

Do the work. It is your greatest shortcut

Personal development work is something that so often gets funnelled into the ‘I’ll get to it when I’ve ticked off all these other things’ list. Unsurprisingly, it rarely gets much air time. But really, this is the area that holds the key to career progression. It always amazes me that leaders don’t invest more time in it – but also, I totally get it. I ignored this work for 15 years, and chose to feel frustrated, doubting my ability and my decisions, envisioning a version of myself as a leader that was always out of reach. 

Feeling disconnected from where you want to be or where you believe you should be, only grows. The path that leads to your success is actually much clearer, and it’s already waiting in the wings to make an appearance. You just need to figure out how to remove all the obstacles that you’ve built up over the time that are now blocking your way. Doing this is your quickest route to achieving the results you want.

I am obsessed with this topic. ‘Transformational results’ is bandied around left, right and centre at the moment – but helping leaders discover the model to activate their potential is an area that really delivers on this. 

If any of this resonates with you, I’d be delighted to hear from you. I offer a FREE 30 minute discovery call and you can book yours here.

Business Leadership Self Development Teams Wellness

The business crisis just got personal

The business crisis just got personal 

The conversations I am having with leaders and witnessing online have dramatically changed in the last few weeks.  For me, it has been most marked by the shift in language I am seeing people using. No longer are we talking about ‘pivoting’ or ‘survive and thrive’ instead, ‘fatigue’, ‘overwhelm’, ‘stress’ and ‘burnout’ are the new words. (In fact these conversations have driven me to create a 30 minute masterclass for leaders who are worried about their teams to get some practical solutions to help them – if you’re interested you can find out more here). 

What I find most interesting though is that this shift in conversation marks a move from putting the professional impact front and centre, to discussing the personal toll this period of time has taken on the individual – an, quite rightly may I add. It is short-sighted to not recognise how undeniably interlinked the personal and professional effects are. Here I am going to explore why businesses need to shift their focus to solving this, the top reasons underpinning burnout, and why most of the new initiatives leaders are trying are falling short.

Mental Health is a conversation in business that can no longer be ignored 

Covid aside, stress is the number one cause of disease and has unfortunately been the currency for a lot of high-performing teams well before the events of 2020 unfolded. So, in the last few months, it has been heartening to see discussions around mental health become woven into the narratives of leadership and company policy. I have seen this byproduct of the pandemic as being an overall positive move in business. Clients have told me about a new wave of honesty in the conversions they’re having in 1:1s, of wellbeing articles landing in their inbox, and, virtual mindfulness sessions organised for lunchtimes and after work. 

However, for those who are already up against it managing childcare alongside full-time hours, increased workload due to a depleted team or increased levels of anxiety (which is a normal response by the brain to extended periods of uncertainty), they are simply not able to take advantage of added initiatives. And for those that do take part, these offers are good painkillers and most definitely a step in the right direction, but they are not going to heal the root cause of the problem. 

We’re stuck in a loop

Not only that, the big worry that I have is that the leaders I am speaking to are so stressed and overwhelmed themselves that they can’t be there for their team in the way they want to be. They recognise they are falling short, but they simply don’t have the time, nor the headspace to do anything differently right now. In trying to keep their heads above the water and keep their team in a functioning state, the consequence is that everybody feels like they’re at best, treading water, and at worst, sinking.

When the impact is affecting leadership level, we see a dangerous loop emerging. Teams are struggling to adapt to changes, they turn to their leadership team for guidance and they see their experiences being reflected right back at them. Certainly there is a levelling that happens when different ranks in business are united behind a shared experience, not ideal though when the experience is a negative one that impacts personal and professional success.

Businesses truly have a responsibility to help. Not only will a team who are struggling with overwhelm or motivation be more likely to be affected by anxiety and low mood, they will also struggle to make decisions, stay focused and perform well. Burnout is the word of the moment and suggests that teams and their leaders are not simply under-performing or struggling, they’re at a point of crisis.

So how did we get here?

There are, of course, many reasons that have led to the current landscape. Below are the top take-aways from our findings over the last few weeks.

1.People are being expected to do two people’s roles due to the depletion of teams

2. People are taking on tasks they are not skilled in or do not have enough experience of

3. Leaders are in a survival, short-term reactive mode and therefore are causing panic amongst their teams

4. Investment in training and development has gone – or budgets have been frozen 

5. Leaders are not skilled in coaching or human behaviour patterns, so do not know how to help themselves their teams, with stress and anxiety 

6. With the increased pressure of childcare, employees are having to now do both with the expectation that their work outputs should remain the same

7. Team members who thrive off connection and interaction are struggling to stay motivated and find fulfilment in a virtual working set-up

The key is shifting your thinking 

Another interesting thing to note is that burnout is also caused by the ‘fear of not being good enough’. This fear is undoubtedly amplified right now due to people seeing loss of jobs happening all around them and wondering if they will be next. Most leaders I am speaking to are experiencing a level of uncertainty in their future. This is leading to confidence and worthiness issues in personalities who have never previously experienced this before. Let alone those who were prone to this before the pandemic.

Now more than ever we need leaders who can be there for their team and give them the level of support they deserve. Teams need leaders who can understand how to best manage their own levels of burnout so they are able to help others do the same. This process can only begin when leaders start to shift their thinking.

Here are some quick tips on what you can do to be there for your team:

1. Become a leader who is comfortable with mindfulness practices – it is proven that taking 60 seconds out every hour to do a slow stretch, yawn or perform a conscious breath improves focus and motivation – In your meetings, start or end with a stretch or a yawn. Have fun with it and don’t be embarrassed, you and your team will see the benefits if you make this part of your daily workings.

2. Know your team on an individual level – We are all different and need different things to help us be okay. Find out what each of your team members needs are and let them be heard. For some of them it will be a simple feedback call once a week, others will want to have fun to release stress and some people will just want to be left alone to be able to focus on their work. It is not a one size fits all model.  Know your team and then you can manage your time better to be where they need you to be.

3. Be mindful of your language – If you as the leader are using pressure language like ‘it’s a nightmare’, it will increase your stress and your team’s stress as it releases cortisol, which will affect their ability to come up with a solution. Instead, choose a phrase like, ‘it’s an inconvenience’ – this will not only make you smile (as it’s a bit daft), but it defuses the intensity. This allows you and your team to think of how you are all going to support each other to find a solution forward.

These are 3 simple tips to get you started. If you’re interested in learning some further proven exercises you can do with your teams to discover how to keep their energy levels charged up and increase motivation, then download my free guide from my website here.

Or discover more more about my programmes and team coaching here.

Business Leadership Self Development

Say ‘Yes’ to You and then work out the ‘How’

Say ‘Yes’ to You and then work out the ‘How’

It’s been one of the most exciting weeks of my life. This week I received the ICG International Coach of the Year Award. I need to let that sink in. This award signifies such an important milestone in my life and reminds me of my journey to this point. To be sitting here writing this as a successful business owner who works with the most incredible people to help them and their businesses grow, is a true blessing.

I want to share with you today, what it took for me to reach this point. In the hope that it inspires you to listen deeper to the voice in your head and bring to life the feelings you have in your belly which are telling you ‘You can be more!’. 

Life is a rollercoaster – learn to ride it 

It really has been a rollercoaster journey to reach the point where I can look at myself in the mirror and say ‘great job’, ‘you are worth it’, ‘you are good enough’ and ‘you can handle whatever comes your way’.  

From the constant need to prove myself, seek validation and the frustration of why I was keeping myself so small, to now embracing the unknown and jumping head first into new challenges and growth opportunities it is the best gift I could have ever given myself. 

It didn’t happen overnight, and it hasn’t been easy. In fact, the change really began when I hit rock bottom in my confidence.  I’d had a fantastic career, working at some of the best agencies in the world and reaching executive level (I have always been very ambitious) I then joined a company, which on paper was an amazing opportunity, yet upon arrival I could see I had walked into a culture that was alien to me. This left me feeling lost, confused, angry, full of self-doubt and anxiety for what the future was going to be.  

Victim or Leader?

I had a choice to make. I could keep going down the road of self pity and blaming the world for the situation I now found myself in, or I could use this pain as leverage and realise my potential and take action to move towards living my life as my best self.

The day my life changed was when I walked into The Coaching Institute in Melbourne, Australia and met the incredible Joe Pane who encouraged me to follow my dream.  And just like that, I had signed up to learn all about human behaviour to become a coach.

I went all in, did every training, studied all the videos and books and started getting clients.  I had found something that was not just filling my ambition, but also giving me meaning and purpose.  I was finally finding true fulfilment in my work and could see the difference I was making to others.

This was it, I was hooked.

The business

I set up my business 6 months later and I haven’t looked back.

I’m not going to pretend it’s been easy.  It takes commitment, grit, determination, resilience and the ability to keep saying ‘yes and then work out how’.  To be expanding your comfort zone on a daily basis is exhausting, so self-care is also a huge part to ensuring success.  

At the beginning it was too easy to be working all hours and weekends, but I quickly realised this was a dangerous road to continue on.  So, I put in morning rituals that I do EVERY day before I get to my desk.  I make sure the evenings are for me and my husband. At weekends the work sometimes creeps in, but it’s not a rule (right now there is not much else to do in lockdown!).


So to be sitting here today writing to you all as an award winner for the work and commitment I give to my craft is the most joyous and amazing feeling. 

It took me many years to realise I was in charge of my mind and it’s not in charge of me. That I’m responsible for all decisions and choices, and can create the life I want to live.

My biggest motivation was something Sharon Pearson shared with me and I want to share it with you.

“Don’t look back on your life in your last breath and see what you could have been.

My ask

So why am I telling you this? Those of you that know me will confirm I’m not one to shout about myself.  This article is to inspire you to know that if I can make this change, then you can too.  Because I have been at the lowest point – questioning myself, full of self-doubt and imposter syndrome – and I want you to know that there IS another way, you CAN choose the right path which will lead you to fulfillment.  You just need to be committed to the journey and you will arrive at your ideal destination. 

My ask is for you to take a moment. Breathe and check in with yourself.  Are you living as your best self? Are you fulfilled and do you have meaning in your life?

If the answer is ‘No’ then I ask you to do something today that your future self will be proud of.  What action can you make today that will help change your path to achieve your success?

Be the person, the leader, the partner, the parent you know you can be. 

I’d love to know what your first action is and how you found taking that leap of faith. My inbox is always open so if you’d like some support or if my story awoke something in you, I’d love to hear from you.

If you enjoyed this post, you may enjoy reading my previous post of the power of sharing your story here

If my story resonated with you and you are looking for a coach who understands you, your values and how you want to grow, then please reach out. I offer a free 30 minute discovery call and you can book that here.


Why building you resilience is key to your future success

Why building you resilience is key to your future success

Resilience is something many of us, especially those of us who are leaders, aspire to have and to build in our teams. Understanding where you sit within the spectrum of resilience, however, is very difficult to measure until you are put to the test. I experienced this first-hand recently, and fortunately, it made me realise that the years of self-development and mindset work I had done had paid off. And yep, it felt good.

It also revealed to me how critical resilience is to success, and how missing links in this work can lead to huge set-backs impacting personal and professional development, even when the trigger is something relatively mundane. Resilience is not a natural state for most of us, in fact the societal precondition to focus on ‘self’ and ‘ego’ is a huge obstacle to this. Here I will explore the steps leaders can take to ensure resilience is part of their toolkit.

My lightbulb moment 

So for me, this all came together last Friday. It was 3pm and I was ready to start my first live webinar. Now I’ve hosted lots of workshops and interviewed lots of people on ‘Lives’ via various platforms, yet for some reason, I had become very nervous about doing this webinar. 

It was time to start, I clicked the button to go ‘live’, and… nothing happened. I tried everything I knew to get the software to work, however, there was no joy. My heart was racing, and I could see this creeping up to my face, which was getting progressively redder and redder. I had 40 people who were waiting on the scheduled call, whose time was precious, who were wondering where I was. The worries that had underscored my last few days when approaching this webinar, seemed to be coming true.

I finally logged in 20 minutes later and to my joy, 23 people were still there. I began, only to discover through the endless pings of messages into the chatbox, that nobody could hear me. My only choice was to reboot the system and to try for the third time. To set the scene, we are now 30 minutes after the original start time. I finally managed to access the room, sound on, and still had 10 people waiting to begin. The sheer joy I had from finally being able to hit go on the webinar meant that I gave everything I had to this group. Given the scale of frustrating set-backs, I still loved being able to share my knowledge on future-fit leadership. 

Many of us have been in these situations recently. Now more than ever we are at the mercy of technical systems that either we are not used to, or are dependent on an internet connection or another variable that is ultimately out of our control. When these things go wrong, it is not uncommon to be flooded by the disappointment of ‘what could have been’. I certainly had a taste of this after the event finished. But it did not settle. Instead, the good voice in my head piped up and said: ‘you know what Jo; you were there and didn’t quit or give any excuses, you even made light of it. And you still gave it your all’.  

I did not allow myself to be crippled by the tricky route to finally going live, instead, I focused on moving forward to deliver the learning in the webinar. The learning that I truly believe to be critical to leaders today, which could easily have been poorly delivered (or not delivered at all), had my anxieties, anger or frustration at things not running smoothly turned this experience around to be ‘about me’. 

It’s all about building your inner world to supercharge your resilience

I truly believe that turning inwards holds the key. We spend so much time as humans looking at the external world for validation on who we are, we ask ourselves; are we good enough, do we fit in, and are we loveable. This can be an exhausting process and very often leads to imposter syndrome and constant comparisons to others. With the leaders I coach, this is often the number one cause of low self-esteem and confidence. Ultimately, it also prevents you from doing the work to understand who you really are and what YOU are capable of.

When you start to look inwards and identify your strengths and understand your thoughts and decisions, not only do you start to breathe calmer, you sleep better, you wake up with the knowledge that you rock and can handle all situations. You understand that resilience is a part of who you are and knowing what you want.

Self-awareness and mindset are the keys to resilience

When I made the career transition to become a leadership coach, I quickly accumulated a whole new toolkit to build up my inner world. This really came to life for me when I did the EDISC behavioural profile report. It showed me where my natural unconscious energy was and where I would need to develop. I also discovered my communication, team, time management, and leadership skills. This foundation was the start of developing behavioural flexibility so that I was able to be all of me, in order to then be able to be there for others. In fact, this work inspired me so much, I trained to become an EDISC profiler. 

Learning that you are in charge of your mindset and can change any thought you have is the most empowering gift you can give yourself. The combination of self-awareness and mindset is the mastery of becoming an effective future-fit leader, one who is resilient and can be the leader that teams need for the rapidly changing world we now find ourselves in.  

Building your own resilience will enable you to pass this knowledge on, in turn teaching your team how to tap into their resilience so they are able to navigate the stress and anxiety that will inevitably come with the pace of change we’re experiencing. 

The gift of acknowledgment

Acknowledgment allows you to take a step back from an experience and see it in a way that isn’t tinged by the emotions it stirred up in you. Acknowledging your strengths is crucial to having and keeping a healthy mindset. For example, on Friday instead of beating myself up about what had happened, I acknowledged myself for my resilience. I acknowledged the gift of new learning the challenge gave to me.

I say again, this is your mindset, it’s in your control. Start to observe how much time you spend looking at what you ‘haven’t done’ vs ‘what you have actually achieved’. I implore you to do this as an exercise next time something goes ‘wrong’, a project doesn’t come off in the way you had hoped, or you feel the weight of comparison to a colleague or a friend weighing heavily on you. Reframe your thinking to push your mindset into a positive learning space. It may seem trivial, but beginning the process in these small moments will start to break down the habits that are ultimately shaking your resilience.

To progress forward and be a leader who inspires others, you need to start celebrating the moments that don’t go as you expected. Be vocal about these, and communicate them first to yourself, and then outwardly to your team. The space between your expectation and the reality is where your growth as a leader can come from. The work you need to do on resilience is here; the question is are you ready to lean into it?


There are two very different views on what high performance means

There are two very different views on what high performance means

High-performance as a phrase seems to be popping up everywhere at the moment. It’s hardly surprising, it’s the antidote to what many leaders and businesses are experiencing navigating such uncertain times in their businesses.

That’s why when the question “What does high-performance mean to you” was posed in a Zoom call I was on recently, the chatbox went utterly wild. This is within an elite mastermind of coaches and leaders that I am proud to be part of, we meet on Zoom every week to have thought-provoking, future-based conversations on leadership and human behaviour. I don’t think there has ever been so much debate around a kick-off question as this one generated, especially when on the surface it is a term that we interact with daily. However as we unpacked it, it became clear how layered it was, and how problematic it can be within teams. More so, how too often it can inhibit growth and overall success, rather than drive forward performance.

There are two very different views on what high performance mean

Right from the get-go, there were two key differences in what the term meant to us:

  1. High performance is meeting targets and goals.
  2. High performance is having a vision of excellence and leading with humility, making sure you bring your team along with you

Ultimately, after picking apart these two points we concluded that a combination of both of these was essential. It is important to have a leader who can meet targets, but if they are doing this in a way that creates fear in their team it will not be sustainable for the business. This will also drive a wedge within their team, potentially pushing brilliant talent out and silencing those who remain. However on the other side of it, if you have a leader who is so focused on the well-being of their team and not driven by meeting the numbers, this is also going to fall short of delivering what the business needs.

It is clear then for a leader to be a high-performer they must be able to bring both results and humility together to lead their team in a focused but compassionate way.

The problem with the label “high-performance” within your team

The next question asked was: “Does high-performance only sit at the leadership level?” This was a resounding ‘No’. Clearly high-performance needs to be recognised at all levels, and benchmarks of excellence should be set for teams to strive towards. The first resolute answer in this debate!

This then moved us into the labelling of people as “high performers”, something which often loosely translates as “team stars”, and how problematic this can be. I discussed how in my experience when this happens, these so-called “stars” start to modify their behaviour based on the new accolade. They can become so comfortable with being a “star” that their standards .

start to lower and their behaviour gets overlooked. This can manifest in turning up to meetings late, or potentially missing an important deadline at their own will.

It can also be divisive within a team; the ones who are achieving benchmarks of success vs those who aren’t there yet. Highlighting achievement within a team context can, of course, be a motivator to refocus and drive the team forward collectively, but labelling this achievement with an accolade as dense as high-performer can also do the opposite and be a complete demotivator.

From here, two questions surfaced; How do you stop a high-performer from becoming overconfident and assuming they now have a pass to do whatever they want? How do you recognise high-performers without demotivating the rest of the team?

Why “team stars” say more about the leader than the individual

I do not see enough leaders taking into account or understanding how each of their team members sees the world differently. I believe this is a huge leadership flaw.

I have worked across many organisations and very often the high-performing “team stars” are the people that the leader is most comfortable working with, who have a similar mindset, skill-set or (too often) have the best banter in the pub.

This, in turn, creates a debilitating environment for the members of the team who do not share the same personality traits or experiences as the leader. Perhaps they are more reserved and do not celebrate their successes as vocally as other, more outwardly, confident team members. Ultimately, they don’t fit into the stereotypical leadership mould and therefore these emerging leaders are often overlooked. Quiet leadership is a style that fascinates me and I will write about again, in the meantime, you can read more about it here.

We are all wired differently, from people who can start work with little instructions to people who need time to be taken through instructions and time to reflect before they make a decision. One is not better than the other, often the outcomes and results of these two different styles are the same.

The onus is therefore on understanding as a leader what each member of the team needs in order to be successful and high-performing.

What is a “star” to one person, is a “pain in the arse” for another.

Deciding on what makes a high-performer in your company is a conversation that clearly needs to be had. Too often, and as we discovered in the debate in my Zoom call, it is a phrase that we assume means the same thing to all of us. In all the leadership roles I have worked in, no one has ever posed the question to me which now seems staggeringly flawed. How can teams be set up for success, if the benchmark of what that success is is such a grey zone, or worse still, is based primarily on the leader’s personality preference?

What is more, a big question mark in leadership at the moment is how to move beyond the outdated performance reviews of old that steer heavily towards the subjectivity of the leader. Beginning with an honest and open conversation about what “high-performance” means feels like a good first step for businesses to take if they haven’t already. To lead courageously into the future and set yourself up for success I believe means having a clear vision of excellence that has been made relevant to each individual team member. Where behaviours and targets drive motivation, helping team members grow and become the best version of themselves.

Ultimately, when it seems there is such a lack of clarity shrouding this buzzword, what is a “star” to one person, often turns you to be a “pain in the arse” for another.


How creative leaders can empower teams to find their voice

How creative leaders can empower teams to find their voice

In this new space, we’ve been pushed into in business, amidst the challenges, we are seeing an opportunity to do things differently. A place where we can dare to lead differently and dare our teams to try new things, step forward, and scale new challenges. If you read my last post you’ll know that for me this is encompassed by the idea of Courageous Leadership (catch-up on why I think courage in leadership is more important now than ever before

I truly believe the creative industry can lead the way on this. Here, I’ll be diving into why you need to empower yourself and your team to find an honest, compassionate, and courageous voice, and most importantly, how you can start doing it even when working virtually.

Courageous leaders have a voice that’s heard – whatever the volume.

Over the last few weeks, a big pain point I have been hearing from creative leaders is how to harness the opportunity for change and move their teams into a space of personal and professional growth. A space that is currently out of their comfort zone, where their teams can find their voice in virtual environments and innovate boldly. Speaking up is one thing, but being able to give a point of view and not just be an echo chamber for the loudest voice in the team, all whilst over Zoom – is tricky to say the least. Tricky, but vital for business success.

Empowered teams with the confidence to speak up will continue to innovate and adapt, no matter what the environment.

Creative companies have legacy behaviours that could make the much-needed change difficult.

There are still many creative agencies with a layered hierarchical team approach. I have consulted for some with 7 layers in one department from junior to senior. Yet, even with all these people, the trust is very low. The senior leaders are still insisting on seeing and signing off all the work before it can leave the agency. This approach has created teams of ‘doers’ and not teams of ‘thinkers’. Resulting in a slow, inefficient culture, which clients are tired of, but that is for another article.

Many agencies have tried a core team approach to empower cross-functional teams, and yet time and time again it falls down. The core teams are told they are now responsible and leading their account. Yet as soon as one core team member feels they are not being heard they jump ship and go straight to their line manager for solutions. Undermining the whole set-up!

This is not empowerment, this is control.
The result of this is each level of leader is learning to ‘tell’ vs ’empower’. So throughout the organisation trust is low and low trust = high cost and low speed – as Stephen Covey said in the Speed of Trust.

The first step to an empowered team

The first step to empowering your team is to encourage decision making. Allow your teams to follow through on their decisions, to be able to learn from the good ones and grow expeditiously from the bad ones. Setbacks are the golden keys to growth.

You need to be a courageous leader who allows people to make a mistake. Yes, fair judgment needs to be made from you as a leader, but it’s also important to be okay that you may not always be right and a new perspective could be a new opportunity.

What your team need from you to feel empowered

Here are the key skills I have been imparting to leadership teams navigating this time. This is relevant whether it’s for you or for your team.

  • Your team needs you to encourage them to find their voice: Ask your team what they think about the brief, creative piece of work or how to sell an idea. Really listen to them and ask what decision they would make, what idea would they choose to sell, and why. Then choose to back them, or if you’re taking it in a different direction, teach them why. Ensure they learn from decisions and you will start to see an empowered team confident to find their voice in decision making.
  • Your team needs to feel trusted: As a courageous leader you must learn to let go, focus on where you can add the most value to the business. Empower and trust your team to run certain projects, let them decide the best approach, and set targets they will meet. This is proven to increase motivation and success of hitting a target. If your team does not fulfill the task, don’t give up and stop trusting them. Review what went wrong and how you can teach and support their growth.
  • Be a team coach: A courageous leader coaches their team to success. They have the patience to ask effective questions that will help the team members find solutions themselves and expand and upgrade their thinking abilities. The precious gift you can give your team is your time. With your time they can reach performance goals they didn’t even realise they were capable of.

The exercise you need to do.

This week, check-in with yourself, review the list above and measure the level of empowerment you believe your team currently has today. And then ask them. Encourage feedback on your leadership. Ask them what they would like to be empowered to decide and think about (using my framework above to get the conversation going). 

I recognise that it could feel like putting yourself in a vulnerable position, especially if you discover the level you believe your team is at is way off what they actually think – but also what a golden discovery to make. Vulnerability with yourself and your team immediately moves you into a place of growth as well as them. This is the path creative leaders need to be on right now to pave the way for success, not only amidst the chaos of now but to lead through the next 10 years. The question is, do you have the courage to start the journey?


Why it’s important to become a courageous leader for today’s world.

Why it’s important to become a courageous leader for today’s world.

Before we hit the crisis I was witnessing how ‘leadership’ was sitting in a comfort zone, one that it had occupied for too long. Too many people seemed to be striving for the job title and pay-check versus truly understanding what leadership really meant. I wasn’t the only coach feeling this, at the end of last year, Simon Sinek discussed the crisis in leadership (I totally agreed).

Then, of course, the pandemic changed everything. The uncertainty that is now a daily experience in life and business is hugely challenging, and that’s unlikely to shift anytime soon. But, this new reality does have the potential to disrupt the way we lead for the better. Right now, leaders are waking up to the critical need for Courageous Leadership.

Over the next month I will be diving into the steps I believe leaders need to take to embody this, and how doing it will be transformative. Not only to their team’s success and, more importantly, to their and their team’s happiness. If you’re ready to take the first step, here it is. Jump right in.

What courage really means (spoiler alert: it’s not all bravery)
Ok, so let’s get back to basics. What does ‘courage’ mean to you?
If you are anything like me, the reality may be far from the notions you’ve fostered over the years. Growing up I believed courage wasn’t a word for me. I wasn’t She-ra or Catwomen, I was shy and quiet. In the media, courage was only ever portrayed as people who took risks, who were bold: this was soooo far from my introverted personality. But turns out that’s not courage, that’s just selling superhero films.

The Latin word for courage is ‘heart’. If only I had known this as a child! It turns out I had always had courage. This isn’t to say bravery and taking risks aren’t bound up in courage, but it is so much more than that. A truly courageous leader leads from within and achieves success with their team: they lead with heart.

What courage is and what it isn’t
The first big step you can take towards courageous leadership is building an awareness of what your current blockers to accessing your inner courage are. Take a few minutes to review this table, thinking particularly about your leadership style with your team in the last month.

How often did you find yourself nodding to the right-hand column? Whatever your response, don’t panic! Even though we can see the merits of the left-hand side, most of our default behaviour (especially under the pressured situations that a pandemic dictates) can push us into the other side.

Instead, I invite you to use this new awareness as an opportunity to grow. Pick one of the ideas from the ‘What courage isn’t’ that most resonated with you. Set an intention this week to choose the courageous alternative and to act upon it within your team. Be accountable to yourself and write it down. Hey, why not take it one step further and write it down in the comments – I’d love to hear from you.

Over the coming weeks, I’ll be tackling ‘how to handle anything that comes your way’, ‘finding your voice’ and ‘what it means to show up 100% and courageously lead’.

‘We desperately need more leaders who are committed to courageous, wholehearted leadership and who are self-aware enough to lead from their hearts, rather than unevolved leaders who lead from hurt and fear’.


How to transform anxiety into a powerful tool

How to transform anxiety into a powerful tool

Anxiety is a conversation that is regularly coming up more and more when I’m coaching leadership teams. As we navigate the uncertainty of this pandemic, it’s more present in my conversations and online than ever before. Of course, anxiety is personal and manifests itself differently in each individual case, but through my experience of living with it, together with my understanding of human behaviour, I have discovered how anxiety can be transformed into a gift for positive progress and change. How rather than crippling you, with time and increasing your self-awareness it can become your companion to keep you focused and in charge of your mind. To ensure you can move forward and create your own impact and success in life and business.

My experience writing my personal story in The Law of Brand Attraction book initially did raise some anxiety. Feelings of vulnerability hit me with the thought of everyone reading my personal and (until now) private experience. However, I have now realised the potential power of stories and how sharing your experience can help so many others transform their lives. So sharing my journey with anxiety felt like the natural next step.  

How Anxiety and I met

I was 19 years old and waking up from a very heavy night out. I was rebelling after suddenly losing my dad to a heart attack 8 months before. He had died the night after we had all been to see “Jesus Christ Superstar” at the theatre. I had sat next to him that night. The next day he was gone and my life had been transformed. So when I woke up feeling like I had a rock in my chest, lips tingling, and couldn’t breathe. I put it down to drinking too much. I then told myself this was a sign that I needed to start taking better care of my body.
That was until it started to become a regular occurrence. I began to need time off work to cope with it, and started to fear going out in case it came upon me suddenly. It was only when I went to see a Homeopath that I finally had the label for the intense experiences taking over my body: anxiety. Through talking and taking natural tablets I was able to gain more control, however, these only ever kept it at bay for the short-term, this new “friend” of mine was here to stay.???????

“How can you be a leader with anxiety?”

For the next 15 years, I became accustomed to anxiety being a feature of my life. Some days were good, some were terrible. I became a professional at noticing all the clues for when an anxiety attack was coming: how to slow down, breathe and find someone I trusted to sit with me (not to speak) while I rode it out.
The anxiety attacks were all the proof my mind needed to tell me that I wasn’t good enough and that I couldn’t cope. It would say to me, “How can you be a leader with anxiety?”. Unsurprisingly during these years, my confidence took a bashing. I was driven by my mission to make my dad proud, however, the crippling feelings I was regularly processing seemed like obstacles to achieving success. ???????

Taking charge of anxiety

After a bad experience in a new job in Melbourne, I unlocked a new path in my life by discovering leadership coaching. Through this, I found a way I could reach out and create a positive impact in people’s lives. I became obsessed with expanding my learning about human behaviour. It was then that I had my lightbulb moment. I learned that anxiety is the worry of a perceived threat of something in the future. By knowing that I could control my thoughts and feelings about the future, I realised I could be in charge of my anxiety.   

I also discovered that having some anxiety and stress was good as it is all part of your personal growth. The metaphor I frequently revisit with leaders I am coaching is of a temperature dial. Our comfort zone is set at a certain temperature. When we want to expand our comfort zone and grow, we need to turn the dial up higher. This can activate stress and anxiety as we are needing to change in an area that brings uncertainty, but this is just a part of the process. Suddenly anxiety for me became closely aligned with growth, one of my strongest values. Not only did I know that I could work through the feelings I was having, but that it was a sign that I was reaching out beyond my comfort zone.

A checking in method for coping with anxiety

From what I now understand about human behaviour, together with my own experience of anxiety, I created a method for the leaders that I work with. It won’t take your anxiety away, but it will shift your thinking and give you the ability to start taking control of any overwhelming feelings. So when you next feel anxiety creeping in, try following this technique:

When the first feeling of anxiety hits, take a moment and be grateful that your body is giving you a nudge to check in with yourself
Ask yourself the following questions to help shift your perspective: 
“What am I thinking?”
“What am I making these thoughts mean?”
“How is this making me feel?” 
Notice if the feelings of anxiety have appeared because you’re learning something new or are about to try a new experience. If so, recognise this as good anxiety as it means you’re turning the dial-up and allowing space for you to grow. Or notice if this is a nudge to put some self-care in place, to ask for support, and give yourself some time out.

Being able to use anxiety as a way to check-in and ensure you’re looking after yourself can be truly transformative. For me it has meant I no longer increase the panic with my thoughts, nor do I feel the need to hideaway. It might not be the silver bullet we’re all looking for at the moment, but it is a way to bring an element of control into your life at a time when, arguably, we need it the most. 
To discover more methods and strategies, you can purchase your copy of The Law of Attraction Book at You’ll also receive bonus content and get to hang out with me and the other amazing authors. 


How I discovered the power of telling my story and why you should do it too.

How I discovered the power of telling my story and why you should do it too.

The story that led me to take a huge career change and leap of faith when launching a brand-new business in 2018, is what drives me on during the testing times that all entrepreneurs inevitably face. But up until a few weeks ago, I had held this story close. Mainly because, its intensely personal, but also, to be completely honest I couldn’t see the value that would be gleaned from sharing it. A quick succession of events turned this on its head and since then I have learned a vast amount about the power of storytelling and how this is vital for any small business – now more than ever before.

A leap of faith

It all started 15 days ago after seeing a post on Facebook in The Brand Builders Club. It invited me to be part of an extraordinary project by writing a chapter in a book that would help entrepreneurs and small business owners who are in pain right now and need hope. Whether they are just starting a business and are trying to survive or are trying to keep their existing business alive.

If I’ve learned anything from the last few years it has been to say yes and work out how. The concept behind the book also hugely resonated. I know first-hand how difficult it is to get a business off the ground, let alone in the environment we are currently in. I put myself forward and replied yes. Then the enormity of writing my chapter in seven days suddenly became a reality.

Get out of your head

So there I was, on day one, staring in front of my computer looking at this beautiful blank piece of paper. The logical side of my brain (my comfort zone) went into action and started typing all the amazing learning I’ve grasped that have helped me to run a successful business. Words filled the page faster than I could have expected, and the pressure of the word count was diminishing.

To be honest, I was feeling pretty proud. Not only had I completed the majority of my chapter on the first day, but the possibility of getting the task completed and out in such a short timeframe seemed achievable. Yet, the voice in my head (the one I take time to listen to) was telling me that something wasn’t right. I spoke to my husband, who is my continual and much appreciated sounding board, and he agreed. We returned to why I wanted to be involved in the book in the first place, and why I believed I had something worth saying. Suddenly it was glaringly obvious what was missing. The dots were there, but without the story that wove them all together, they lacked meaning, they lacked power. I knew that I needed to write from my heart. I knew it was time to tell my story, no matter how painful it would be to revisit the day that changed my life.

Vulnerability is your greatest weapon

I took a deep breath, I hit CTRL ALT DEL and on day five I began again.

As I saw my life events begin to fill the page the pain started to rise. My words gave colour to the day that had changed my life. Seeing my story written down for the first time ever brought a world of emotions and feelings. I was used to being vulnerable with my clients I work with, but never by delving into my own personal anecdotes.

Its hardly a new idea that storytelling has the power to truly connect us together, to inspire and nudge us to move into the limitless possibilities of our imaginations. No matter how great the tips and ideas I was sharing were, without my story they seemed detached and unrelatable. Not only did the story suddenly connect the dots on the page, it also shifted something in me. Despite it being the reason that underpinned why I became an entrepreneur in the first place, I had hoarded it away up until now. But the sudden realisation that it could help so many people gave me a feeling of profound completeness.???????

One drop creates a ripple effect

Knowing that it is now going to be read by thousands of people does, of course, feel strange. Yet I know, deep in my heart, that it was the time to tell it. My mentor Sammy Blindell, who started the project, says One drop creates a ripple effect, and shes right. If my story changes one persons life, I know they will go on to help so many others. Incredibly, its looking like the impact will go much further than that as the book is already Number one international best-seller.

Sharing your life stories and experiences can be an exposing and sometimes painful process. Yet the ‘Why’ that drives entrepreneurs and small businesses is almost always shouting louder than any other part of the business. It is this that powers you through the long hours, or the times when you feel like you’re hitting your head against the wall. It is this that keeps you moving towards success. If anything, while we navigate these uncertain times, people want to lean into their tribe and feel a connection. There was never a better time to harness the power of storytelling to make people stop and listen.

I’m a huge fan of John Maxwell and it’s true what he says: there’s a gift in everything. You can stare at problems or hard experiences. Or you can look inside them and see the seed of a gift that’s there. I can now see the gift in my story, what it has given to me, and what it can do now to help others.

The Law of Brand Attraction book was launched on May 10th and has already positively impacted many who have read the book and all the proceeds are going to support Clear Sky Children’s Charity.